TheSoof is an inception of young thoughtful minds that went online to promote the traditional Heritage of Kashmir. Affected by the plight of local Kashmiri Artisans, the founders vowed to make a difference in the lives of thousands of Kashmiri Artisans and vouched in to create a global marketplace for them. The idea was to bring the World to their Doorsteps! Gradually, the idea grew and took a beautiful form of taking Kashmir to the world by Creating the Brand TheSoof.

In a humble span of eleven years, TheSoof has become unanimous with Kashmir. TheSoof has now become the marketplace for local artisans, craftsmen, producers, and creative entrepreneurs who showcase their products to the world. We intend to create micro-entrepreneurs out of these artisans, give them what they deserve, increase employment in this field by raising their wages, and in turn, improve their standard of living. Our artisans and partners get to sell their products under their own individual brand names, empowering them and giving them a sense of accomplishment and pride.

TheSoof is a one-stop shopping destination for anyone who wishes to purchase from the vale of Kashmir. We understand our customers’ requirements and bring authentic, genuine, and exquisite Kashmiri products to their doorsteps.

Our credibility is reflected in the standard of our products.

At TheSoof, we are a community, a family of local artisans, craftsmen, producers, and creatives from different arts and crafts of Kashmir. We work together in creating the Brand Kashmir; we strive together to take Kashmir, its rich tradition, to the outside world. Our mission is to make the Local Artisan of Kashmir a proud, economically sound Artist, who is valued for his hard work and efforts and acknowledged by the world as he deserves to be. We strive to unveil the Artisan who has been hiding behind the retailer, hiding behind the distributor, and those long intermediary chains. We want the world to know him, the artist behind the masterpiece. TheSoof is a community with more than 10,000 artisan families involved, and we are still growing to reach them all over our valley.

TheSoof Foundation

We are more than just a business. We are a social impact business that aims to contribute to raising the standards of living of our artisan family in Kashmir. TheSoof Foundation is a small initiative wherein a small percentage of the total profit we make goes into the foundation to help the artisans in their education, marriage, and other expenses.